Patrick Kagenaar

Senior Product Owner

• Responsible for the vision and realization of the global websites and underlying platform on backbase.com.
• Setting up and managing a multidisciplinary team (development, design, content)
• Stakeholder management between Marketing, IT, Security and external development agencies.
• Prioritizing and maintaining the product backlog.
• Consulting in Data Measurement, SEO and Conversion optimization.

Product Owner Web

• Responsible for the concept and realization of the multilingual websites and underlying platforms of exact.com.
• Continuous optimization of organic visibility (SEO) in the Netherlands and Belgium, resulting in 15% growth per year.
• Stakeholder management between board, marketing, sales and customer success departments and creating user stories.
• Creating a support base for conversion optimization and continuously launching A/B tests & personalization scenarios.
• Analyzing data and providing insight into various dashboards for monitoring KPIs.

Works Council member

• Consulting with the director on behalf of the personnel about company policies and personnel interests.
• Advising and/or agreeing to acquisitions, reorganisations and changes related to labor agreements.
• Validating financial decisions regarding budgets, loans and KPIs.
• Communicating initiatives from the Works Council and sharing insight into specific requests for advice.

Growth Hacker

• Optimizing and creating landing pages on the (inter)national websites of Exact.
• Conversion optimization through A/B testing on Product Awareness and Lead Generation pages.
• Analyzing, interpreting and providing insight into Hard and Soft Data.
• Researching and applying the latest digital trends and developments for the website.

Online Marketer

As an Online Marketer I was involved in measuring / analyzing online results and behaviour, I gave advice for new development releases & conversion optimization and performed A/B tests. In addition, I advised our clients for better SEO performance, maintained and built SEA campaigns and used User Feedback tools to provide the client insight in the opinion of her target group.

Online Marketer / Web specialist

As an Online Marketer / Web specialist I was involved in analyzing user data within Google Analytics and developed / optimized the websites. In addition, I was the technical point of contact after office hours.

Journalist

As a journalist, I wrote about the latest product announcements of smartphones, tablets and wearables. In addition, I created reviews on test samples and filmed & edited the footage for our video channel.